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| Mission and Guiding Principals Corporate Mission: To be a low cost provider of premium quality dairy, food, and beverage products to consumers both in Alaska and beyond its borders, while maintaining a market for locally produced milk. Guiding Principles: 1. Quality Comes First The reason for Matanuska Maid’s success is the commitment we make to quality. Customers say that our products taste sweeter and fresher. We will never compromise that principle in favor of economy. 2. Build Value; Customers Will Follow Alaskans like to support local companies that supply quality local products. Matanuska Maid will continue to be a consistent brand with a tantalizing array of premium products at competitive prices. 3. Leadership Fosters Stability Companies reach the age of Mat Maid only if they can transcend the challenges of generational changes. Matanuska Maid has veteran employees and board directors who have decades of experience in Alaska’s industry. The next generation of leadership is already working here, being well trained to continue a tradition dating back to the Matanuska Colony, in 1936. Matanuska Maid will also continue to be a leader in the agriculture industry, seeking accord and synergy with disparate parts of the supply chain, adding a voice of experience and encouragement on the subjects of “value-added” and “export.” 4. Thinking Outside the Carton Matanuska Maid will employ inventive strategies to remain visible, desirable and profitable. We continue to pioneer new products and concepts that separate us from competitors, even though our marketing budgets pale by comparison. We will continue to invest vigorously in R&D and marketing, because competition is keen and our customers watchful. 5. Generosity and Gratitude We are ever grateful for our employees and suppliers, the backbone of Matanuska Maid’s success. Without them, we could not possibly meet public expectations. As a matter of policy and practice, Matanuska Maid serves those who serve us - with respect, good compensation, and a safe, comfortable work environment. Likewise, we are grateful for our loyal Alaskan consumers. We show that appreciation through our quality assurance program. We extend that gratitude by supporting communities in a variety of ways: student scholarships, athlete programs and donations to charitable organizations striving to bring honor, dignity and appreciation to this Great Land. Back to top |