Mat Maid News & Press Proceeds from Holiday Promotion
Sales Bolster Palmer Colony House Project
ANCHORAGE, ALASKA – October
4, 2006 - The Matanuska Maid brand, and the
company name itself, stem directly from the
US government’s efforts to relieve
poverty during the Great Depression by sponsoring settlement of distressed farm
families to the Matanuska Valley from the upper Midwest. That shared heritage,
between the Matanuska Colony farmers and Matanuska Maid, has fostered a close
link in recent years between the dairy company and the Palmer Historical Society.
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In recognizing those common roots, and to support the Palmer Historical
Society’s efforts to popularize those times among newer Alaskans,
Matanuska Maid has recently presented a grant to the Society in
support of the Colony House project. “It’s really a
pleasure to see this funding go to an organization whose purpose
is to refresh, and animate a history of great significance to Alaska,
said Joe Van Treeck, President and CEO of Matanuska Maid.
The funding awarded by Matanuska Maid derived from a percentage of its 2005 sales
of its holiday-popular eggnog drink. In honor of the company’s 70th Anniversary
celebration, Matanuska Maid reprinted its eggnog carton with the famous “Skater
Girl” design, a retro design from the 1940s and 50s. Sales of the popular
eggnog increased as well, and Van Treeck commented, “It’s proof positive
that the Mat Maid heritage is popular with Alaskans young and old, and Matanuska
Maid is pleased to be part of preserving its heritage through support to the
Historical Society.
The Colony House in Palmer is one of the original dwellings built
to house colonists, and is now a local landmark, museum and headquarters
for the Historical Society. Van Treeck said the $3700 award has
been offered to the Historical Society to further its organizational
goals. Bolstering the collection of artifacts and interpretive
exhibits are among the Society‚s objectives. The organization
has also been a major backer of a documentary film: Far, Far
and Away, that chronicles the Colony and subsequent formation
of Matanuska Maid.
Matanuska Maid is among the world’s largest dairy processors
located in the far north. Offering a full line of dairy, juice
and beverage products, Matanuska Maid Dairy celebrates its 70th
anniversary in Alaska this year. For more information about Matanuska
Maid Dairy, visit the company website www.matmaid.com

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